About us




We make comic art clothes that are actually worth wearing.
Most printed tees end up at the bottom of the pile. Ours end up in conversations.
That is the standard we hold every design to.
Not ‘does this look nice?’ Not ‘will this sell?’ The question we ask is simpler. Will someone see you wearing this and ask where you got it?
If the answer is yes, it earns a place in the catalogue. If not, it does not.
Casual Friday started as a workplace tradition in the late 20th century. One day a week, you could show up as yourself instead of whoever the dress code needed you to be.
We thought that was a good idea. We also thought it should not be limited to Fridays.
Casual Friday India is built on one belief: what you wear is the first thing you say before you have spoken. It should be worth saying.
Casual Friday India was founded by Vijayabalaji, a digital marketing professional with 15 years of experience in the Indian online industry.
The brand is based in Chennai, Tamil Nadu and every design in the catalogue is personally chosen by the founder. Not by a committee, not by a trend report. One person, one question before anything goes live: does this earn a reaction?
There are plenty of places selling printed tees in India. Most of them have two problems.
The first problem is print quality. Most brands use plastisol inks because they are cheap. A few washes in and the design cracks, peels, or fades. We use water-based DTG and DTF inks with Epson Ultrachrome DG technology. The print you see at checkout is the print you get two years from now, with proper wash care.
The second problem is design. Most printed tee brands either borrow trending content until they get a takedown notice or hand the design work entirely to the customer. Casual Friday India does neither. Every design is original comic art curated for personality, not just popularity.
The Fabric. What You Are Actually Wearing.
T-shirts and oversized tees
100% combed cotton. 180 GSM bio-washed fabric for regular tees. 220 GSM for oversized styles. Pre-shrunk, side-seamed, made in India. Built for the way Indian weather and Indian washing machines actually work.
Hoodies and crop hoodies
320 GSM bio-washed cotton. Thick enough to actually be warm. Light enough that you are not wearing armour. Matching drawstrings, kangaroo pockets, and a fit that holds up wash after wash.
The printing
Direct-to-Garment (DTG) and Direct-to-Film (DTF) technology with Epson Ultrachrome DG inks. Professional-grade, stretch-resistant, and wash-safe with proper care. Water-based, toxin-free, and non-hazardous.
The lifestyle collection
Glass phone cases with 360-degree protection and a 3D sublimation gloss finish. Ceramic mugs in classic, inner-coloured, and magic variants. 5mm acrylic coasters. 300 GSM canvas tote bags. HD art-board posters. Mouse pads. Sipper bottles. Pop grips. Same comic art, same print quality, more places to put it.
The print does not crack. The fabric does not shrink into something a child would wear. And the design does not fade into something you pretend belongs to someone else.
Five Things Worth Knowing Before You Order
- Questions go to support@casualfriday.in. We actually read it.
- Founded in Chennai, Tamil Nadu. Shipping to 26,000+ pin codes across India.
- 100% bio-washed combed cotton across the full clothing range.
- DTG and DTF printing with Epson Ultrachrome DG inks. No cracking or fading with proper care.
- Prepaid checkout via Razorpay. Cards, UPI, net banking, and wallets accepted.



